Work for the 2023 SEPHORiA, the yearly event for Sephora that brings together beauty brands, Sephora, customers and fans to experience the world of beauty products. This work was for the hybrid event, the online experience for global Sephora fans that can't get to New York City. We created an interactive metaverse experience, giving fans the ability to move freely through this custom metaverse with different levels, rooms, games, brands, and loyalty experiences. Over 20,000 users explored the Virtual SEPHORiA on launch day, an increase of 1100% from the previous year's web experience.
The mobile-first experience was built from scratch to match the aesthetics of the brand and in-person event. 6 distinct rooms provided ample space to mingle and engage in the brand experiences. Over 450k views of videos and 3800+ hours of streaming were consumed over the event's duration. Each user could customize their avatar to their liking, including key configurations for LGBTQIA+ and disabled fans.
Personal Credits:
Creative Direction
Pitch Lead
Account Direction