Web work for SAP communicating the benefits of its Human Experience Management software. Part of a strategic shift of moving away from classic software demos, this interactive digital story allowed for self-guidance as well as sales-person led. This gave us the ability to tell a rich story that follows a fictional research and exploration outfit and how SAP HXM supports their remote work in harsh conditions, all while working in different global locations.
SAP's software is incredibly complex - we had to take real life examples of UI and UX from the real software, and weave into a new design and story. As part of the interactive story, users and sales people are able to explore how SAP can help a remote team function throughout unique challenges and in a remote/global setting. After completion, it is clear how SAP HXM can really help unlock and enable any workforce.
Personal Credits:
Creative Direction
Account Direction
Experience Direction