Work for the new Customer Experience Center in Allentown, Pennsylvania for Mack Trucks and Volvo Group. Together with RES Exhibits, the entire Customer Experience Center was completely rebuilt with interactive elements, including our work for two interactive areas. The "Heart of the Mack" which is an AR experience where the user reveals the components of the Mack drivetrain. And "Uptime in Realtime" which provides an immersive 7 screen storytelling experience around Mack's service to keep trucks on the road.
Personal Credits:
Associate Creative Direction
Producer
Video Editing
UX Design